THEORY WELLNESS
CREATIVE DIRECTOR + LEAD DESIGNER
I lead all design and manage the Creative Department at Theory Wellness, with retail & cultivation operations across seven states.
Digital Assets (Image, Video, GIF, HTML5)
Product Packaging & Label Design
Print Ads (Billboards, Posters, Periodicals)
Copwriting
Signage (Interior + Exterior)
Content Strategy (Routine + Campaign)
Retail / Experience Design
Social Media Strategy
Photography (Direction + Execution)
Apparel Design
