THEORY WELLNESS
CREATIVE DIRECTOR + LEAD DESIGNER
I lead all design and manage the Creative Department at Theory Wellness, with retail & cultivation operations across seven states.
Digital Assets (Image, Video, GIF, HTML5)
Product Packaging & Label Design
Print Ads (Billboards, Posters, Periodicals)
Copwriting
Signage (Interior + Exterior)
Content Strategy (Routine + Campaign)
Retail / Experience Design
Social Media Strategy
Photography (Direction + Execution)
Apparel Design
MULTI-CHANNEL CAMPAIGNS
DIGITAL PAID MEDIA
TARGETED EMAIL + SMS automations
PRINT COLLATERAL
IN-STORE SIGNAGE
SOCIAL MEDIA ASSETS
DIGITAL MARKETING
CAMPAIGN STRATEGY + DESIGN
DYNAMIC AD CREATION (GIF, HTML5)
SOCIAL MEDIA PLANNING + DESIGN
PERFORMANCE ANALYSIS
print DESIGN
COPYWRITING
posters, postcards + direct mailers
long-form document layout
PACKAGING DESIGN
CONCEPT + EXECUTION
VENDOR COMMUNICATION
FILE / VERSION MANAGEMENT
COMPLIANCE ADHERENCE
SKU RATIONALIZATION
PACKAGING REFRESHES + REBRANDS
EXPERIENCE DESIGN
RETAIL ENVIRONMENTS
EVENT BOOTHS
POP-UP EVENT COLLATERAL
