MODERN INFUSIONS
CREATIVE DIRECTOR + LEAD DESIGNER
Modern Infusions, a division of Theory Wellness, leads New England in THC beverage sales. I manage and execute all brand identity, packaging design, and copywriting for its two beverage lines: Hi5 Seltzer and Five Islands Iced Tea.
Product Packaging + Label Design
UI/UX Design - enjoyHi5.com
Retail & Signage Design (Interior/Exterior)
Print Ads (Billboards, Posters, Periodicals)
Digital Ads (Image, Video, GIF, HTML5)
Content Strategy (Routine + Campaign)
Copywriting (Ads + Products)
Photography (Direction + Execution)
Social Media Strategy
Apparel Design
PACKAGING DESIGN
DESIGN CONCEPT + EXECUTION
ART DIRECTION FOR PHOTOGRAPHY
PACKAGING REDESIGNS + REFRESHES
COMPLIANCE ADHERENCE
print DESIGN
COPYWRITING
posters, postcards + direct mailers
long-form document layout
DIGITAL MARKETING
CAMPAIGN STRATEGY + DESIGN
DYNAMIC AD CREATION (GIF, HTML5)
SOCIAL MEDIA PLANNING + DESIGN
PERFORMANCE ANALYSIS
AI IMAGE GENERATION (MIDJOURNEY, FIREFLY, GEMINI)
