MODERN INFUSIONS

CREATIVE DIRECTOR + LEAD DESIGNER

Modern Infusions, a division of Theory Wellness, leads New England in THC beverage sales. I manage and execute all brand identity, packaging design, and copywriting for its two beverage lines: Hi5 Seltzer and Five Islands Iced Tea.

Product Packaging + Label Design

UI/UX Design - enjoyHi5.com

Retail & Signage Design (Interior/Exterior)

Print Ads (Billboards, Posters, Periodicals)

Digital Ads (Image, Video, GIF, HTML5)

Content Strategy (Routine + Campaign)

Copywriting (Ads + Products)

Photography (Direction + Execution)

Social Media Strategy

Apparel Design

PACKAGING DESIGN

DESIGN CONCEPT + EXECUTION

ART DIRECTION FOR PHOTOGRAPHY

PACKAGING REDESIGNS + REFRESHES

COMPLIANCE ADHERENCE

print DESIGN

COPYWRITING

posters, postcards + direct mailers

long-form document layout

DIGITAL MARKETING

CAMPAIGN STRATEGY + DESIGN

DYNAMIC AD CREATION (GIF, HTML5)

SOCIAL MEDIA PLANNING + DESIGN

PERFORMANCE ANALYSIS

AI IMAGE GENERATION (MIDJOURNEY, FIREFLY, GEMINI)