About Me

A SENIOR DESIGNER BUILDING brand systems, multi-channel campaigns and AWARD-WINNING packaging.

7+ years driving consumer behavior with targeted DESIGNs AND memorable COPY.

THEORY WELLNESS

Creative Director + Lead Designer (2020-present)

41% open rate to 250k+ email/SMS subscribers.

15x ROAS across 2+ million digital impressions.

Promotional campaigns and packaging design for 100+ SKUs.

Brand building for digital launches and retail activations of 12 sub-brands.

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MODERN INFUSIONS

A division of theory wellness

Winner of “Best Packaging - Northeast” from America’s Best Beverages (2025).

Brand identity design for 5+ million cans shipped.

Web design and email/SMS promotion for 40+ SKU portfolio.

Creation of brand guides, color systems, and product line extensions.

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DRI UMBRELLAS

BRAND DESIGNER
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NOBLE

CONTRACT DESIGNER
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OTHER SELECTED WORK

  • BRAND CREATION

    Dri Umbrellas

  • ANNUAL REPORTS

    Noble, Inc.

  • CUSTOM LETTERING

    Jake Swamp & The Pine

  • Illustration

    Custom Apparel

  • BUSINESS CARDS

    Dri Umbrellas

  • 4.16.21

    Eric Bird Design