About MeCreative Director and lead designer for the east coast’s largest independent cannabis brand.
7+ YEARS OF CREATING impactful DESIGNs AND PERSUASIVE COPY TO DRIVE CONSUMER BEHAVIOR.
THEORY WELLNESS
Creative Director + Lead Designer (2020-present)
Leading design of all paid media (digital + print), sales collateral, packaging, and internal communications.
Managing a team of six in-house designers, photographers, and freelance contractors.
Maintaining a 15x R.O.A.S. on digital campaigns with over 1 million impressions.
MODERN INFUSIONS
A division of theory wellness
Managing all design work for Theory’s line of beverages, Modern Infusions.
Maintaining a packaging ecosystem of 40+ SKUs that has shipped over 5 million cans nationwide.
Designing digital advertising, in-store merchandising, sales collateral, and more.
DRI UMBRELLAS
BRAND DESIGNER
NOBLE
CONTRACT DESIGNER
OTHER SELECTED WORK
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BRAND CREATION
Dri Umbrellas
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ANNUAL REPORTS
Noble, Inc.
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CUSTOM LETTERING
Jake Swamp & The Pine
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Illustration
Custom Apparel
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BUSINESS CARDS
Dri Umbrellas
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4.16.21
Eric Bird Design
